ABOUT
Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally.
Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.
SOCIAL
Social media is often the first touchpoint between a brand and its audience. I created a wide range of content for the @roguefitness and @rogueinvitational accounts, engaging over 2.5 million followers through event coverage, product features, and brand storytelling.
EVENTS
Each year in Columbus, Ohio, Rogue takes center stage at the Arnold Sports Festival, hosting the Strongman and Strongwoman competitions and helping redefine strength sports. In 2024 and 2025, I designed the banner artwork for Rogue’s booth, creating an eye-catching space where fans could interact with equipment and meet our athletes up close.
I helped bring the annual Rogue Invitational to life, in Texas & Scotland, by branding every piece of equipment and designing sponsorship graphics that transformed Dell Diamond Stadium. The goal: create an immersive, unforgettable experience for CrossFit and Strongman fans worldwide.
CUSTOM FACILITIES
I designed facility artwork for gym spaces, helping bring a bold, branded look to Rogue-outfitted training environments. I handled decal production and application, ensuring accurate color matching and consistent quality. This process involved collaborating closely with the product development and manufacturing teams, as well as managing communication with outside vendors. Many of these projects were high-profile installations for major professional sports teams like the Cleveland Browns, Miami Marlins, and New York Mets, along with numerous Division I university programs across the country.
